The Power of a Pitch Deck

Does the thought of assembling a pitch deck make you a little nervous? You’re not alone! Many entrepreneurs and business owners find pitch decks to be a bit intimidating, but that’s only because they aren’t sure what to include to create a compelling, powerful tool that communicates exactly what their businesses have to offer. 

So, let’s break it all down – today you’ll learn what a pitch deck is, what it does, and what to include to knock the socks off potential investors, partners, or clients. 

First of all, what is a pitch deck? 

A pitch deck is a visual presentation of slides that summarize what your business has to offer someone who may be interested in getting involved. You know how important first impressions are, right? Well, a pitch deck needs to capture attention quickly (like, immediately), and communicate why the audience should believe in your business. 

How can a pitch deck help your business grow? 

A well-designed, effective pitch deck can open up the doors to major growth opportunities for your business – persuading people to believe in your mission enough to invest their time, ideas, resources, or money. 

So, when you’re dreaming up what needs to be in your pitch deck, think about who your target is and what you’re trying to achieve – whether you’re seeking financial backing from investors, looking to bring on a business partner, or wanting to make a big sale to a client – and cater your pitch deck to what will pique their interest right away. 

What are the key elements of a compelling pitch deck? 

Every business is unique, but most pitch decks will follow the same simple structure. First, a certain problem is established, followed by exactly how the business can solve it. This is when to highlight how a business stands out from competitors, or fills a gap in the industry. 

After the solution is given, it’s time to talk about the market potential, and tell people what they have to gain by taking action. This part is usually followed up with details about the business model and structure, and any revenue projections for the future. 

Next, there should be a section for highlighting the team – the hard-working, experienced, passionate people who are the heart and soul behind the business. Although details are important, so is the emotional connection underneath it all. Weaving in empathy, inspiration, and relatability is a powerful way to build rapport with the intended audience.

The last component is finally asking for the desired action – to set a meeting, invest capital, join the team, try a product, etc. Whatever the goal of the pitch deck is, this is where it all culminates into a call to action.  

Of course, making a quick, but lasting impression relies on more than just words – which is why graphic design is a very important part of an effective pitch deck.

Here are the graphic design tips that can take a pitch deck to the next level: 

  • Staying consistent with branding through the entire presentation
  • Showcasing colors, typography, and images
  • Keeping it simple and clear – designs should enhance the message, not distract from it. 
  • Highlighting the most important thoughts or stats with visuals to draw attention
  • Using charts when needed – seeing the data is more effective than hearing it

How can you be sure your pitch deck has it all? 

It might seem like a lot to communicate the best benefits of your business in a concise, visually compelling, action inspiring package – but good news… you don’t have to do it alone! 

By teaming up with Dekree Studio, you can feel confident in the power, design, and impact of your pitch deck. With us, you can rest easy knowing that your deck will wow your intended audience before you’ve even said a word. We’ve delivered internal pitch decks for big brands like Toyota, Hublot Watches, and Linxon Energy, and we would love to collaborate with you to bring your pitch deck to life! 

Ready to get started? Just fill out this simple form, and we’ll reach out to chat about your business and come up with the perfect plan for you. 

The sky’s the limit… we can’t wait to help you soar.