Should You Outsource Your Social Media Management?

Sooner or later, most businesses face the decision of whether or not to outsource their social media management – and it’s not one to take lightly!

Back in the early days of social media marketing, it might’ve been easy to keep up with posting and communicating on one or two platforms without needing outside help. Now, social media isn’t just a fun way to connect and share – it’s an essential part of your overall marketing strategy and business growth, involving a lot more time, research, and expertise to stay on top of consistently and effectively.  

So, let’s make the decision to outsource simpler. Today we’re diving into what it looks like to hire a social media management team, what benefits it offers you and your business, and how to go about finding the right team for the job!

The role social media plays in growing a business

Before we get into the details about how hiring a social media management team can level up your social media marketing, we have to first look at why this all matters, anyways.

Why should you even consider investing in social media management, in the first place? 

Well, it’s no secret that social media has grown like crazy in recent years – with 4.9 billion users across the world – and has been re-shaping the digital marketing realm right before our eyes. No wonder social media has become one of the most important marketing tools for businesses that want to expand their reach, increase leads, grow brand loyalty, and yes… sell to more people, faster.  

These are pretty lofty goals, and can involve a lot of time, effort, and strategy to get the results you want – but the rewards can be well worth it. An effective social media marketing strategy can spread a brand’s recognition far and wide, attract more loyal customers, and increase sales resulting in major brand growth. 

Paying someone to do it right will pay off for you in the long run. 

4 main benefits of outsourcing your social media management

  1. Free up your time

With the growing number of businesses turning to social media (for good reason), there’s also a lot more competition out there than there used to be. That means that businesses have to really stay on top of managing their accounts, keeping up with trends, staying consistent, and analyzing data. Sounds like a lot, right? 

That’s why hiring pros can free up tons of time, without sacrificing any of your productivity! Let’s be honest, your business needs you and your team focused on other areas of the business – strategic planning, creativity, being there for customers, etc – not tied down to the many, many tasks of running effective social media marketing.

Imagine handing that part off AND feeling confident that your social media growth and presence is being expertly taken care of… 

That good feeling? It’s called relief!

2. Save money

Of course, we have to talk about costs too, because this is one factor that keeps businesses from outsourcing their social media management. If only they knew that outsourcing can actually save you tons! 

You see, giving the reins to someone in-house or hiring a new team member can actually be more costly over time. By hiring in-house, you’re responsible for benefits, payroll, and overhead costs for that employee. When you outsource to a third-party social media management team, you’re investing in better results from your social media efforts, without all the extra costs of fully bringing in new people. 

Plus, you’re going to make more money too, making your investment well worth it. That’s definitely a win-win, if you ask us. 

3. Add instant expertise

When you outsource your social media management, you’re not just saving time and money (although we can all agree… those are pretty amazing benefits), you’re also hiring people with the exact right skills, knowledge, resources, and expertise to take your social media management to the next level.

An established agency will have everything they need to do the job right – from crafting content, to analyzing data, to running paid campaigns. There’s no guesswork or trial and error needed, because your social media management will know exactly what to do to optimize your channels for growth and success across all platforms. 

How to find the right social media management team for you

Listen. We’re not talking about hiring just anyone to manage your social media channels, now that we’ve established how important it really is. If you’re going to free up your time, save money, and get the most growth out of your social media marketing, you need to hire the right people. 

Think about your specific goals for your social media marketing – what you want to happen, and what kind of budget you can allot towards reaching those goals. 

Then, get personal with your agency options! Get on the phone and chat about what you’re looking for and what they offer. You can learn a lot from just the first interaction about what it could be like to work together. 

To help narrow down your search, we’ve compiled a simple list of questions you can ask to find the best fit for you!

  • Is the team knowledgeable in all social media channels?
  • Do they have a proven track record/results you can clearly see?
  • Are they experienced in your particular industry? 
  • Will they track performance metrics and analytics? 
  • What’s included in the cost (content creation, posting, ads, engagement, etc)?

Here at Dekree Studio, we are a one-stop-shop for all your social media management needs. We’d love to free up your time and energy, while taking the important job of managing and growing all of your social media platforms to reach your goals. We offer highly skilled and dedicated social media account managers to craft, post, and monitor your posts and ads, while tracking key metrics to ensure continued growth and increased engagement. 

If you want to get a price estimate and talk more about your needs, reach out here! We’d love to chat about how we can help you grow through expert social media management!