Overview
Xenia Hofherr and Austin Visschedyk found the drink first, on a trip through the Austrian Alps. Sparkling juice, no additives, no sugar dumped in after the fact. They came home to Palm Beach, looked at the American cooler case, and found nothing close.
They brought us a formula and a name.
We gave Angel a coat of arms. Two engraved cherubs hold a crowned shield around a single serif A, all of it drawn in white line work borrowed from old European engraving. The can runs gold from lip to base, so the brand reads like champagne on a table full of seltzer. Flavor names sit in red at the bottom, the only color break on the whole package.
We built the identity across two can formats, the 16 oz and the 7.5 oz, plus the website, the pitch deck, and the campaign imagery that sells the alpine origin.
Project Goals
- Build a package that earns a shelf price above soda and holds its own next to a wine list
- Make the alcohol-free choice feel like a celebration instead of a consolation
- Carry Austrian mountains into a Florida brand without turning it into a costume
- Design one crest that works engraved on aluminum, embossed on a deck cover, and hero’d on a homepage
- Give the founders a fundraising deck that matches the product in the buyer’s hand
Results
Angel launched in October 2025 with 65,000 units across two flavors and locked ten vendors before the end of the year.
The can does the pitching. Buyers see gold, cherubs, and a crown before they read a single ingredient, and the design blurs the line between energy drink, sparkling wine, and juice hard enough that people pick it up to figure out what it is.
