Marketing Case Study: Roll’d

How did Dekree Studio reflect Roll’d’s goals?

Our team was incredibly excited to work on Roll’d’s branding, and we wanted to create a brand that helped set apart this new sushi concept from the others in town. We landed on a brand design that balanced detail, color, and modern design to create a memorable brand for Roll’d — a brand experience that balanced delicious food with a luxurious (yet approachable) touch. 

To create Roll’d’s logo, we used bold colors and font collections to create a sushi-themed logo that was instantly memorable and understandable. With a simple yet impactful design, we knew that the new Roll’d logo would effectively tell the story of the business, remind customers of the incredible chef at its helm, and create a new sushi experience that they could trust. We used this same concept to develop the box design for Roll’d, which ended up being a sushi box with a twist. Using fun cutouts and a text reminder on the inside that “this is how we roll,” the box design ended up bringing in a branded experience to the sometimes monotonous experience that sushi takeout can be. With a simplistic, defined and clear menu design, we were able to inject fun and whimsy to create a restaurant-first brand that resonated with customers and employees alike.